Why I Chose To Become A Business Coach

By David Ferrers

When I made the decision that I wanted to become a Coach I had to make a decision between life coaching and being a Business Coach.

I thought it might interest people about to enter the coaching profession to know the reasons why I chose to become a Business Coach.

The questions I considered were: what will interest me, what will inspire me, where will it be easiest to work, where is there the most work, where will my past experience be of most value and where can I make a good living?

Even when I had answered all those questions I still had to consider the challenges of marketing myself. This was particularly worrying because I knew that it would be difficult to find work when I had no track record to give me credibility.

In the end the decision to become a Business Coach was quite simple because the way I saw it there isn’t much difference between life coaching and business coaching as far as coaching the individuals is concerned. All the clients would, after all, be human beings seeking ways to cope with human challenges.

The only differences with Business Coaching is that you need a background in business, and I had that.

The other reasons for coming down on the side of Business Coaching were that, even though I knew it would be hard to win business, I thought that when I did win business it would come in larger slices.

This turned out to be correct and it is a very important factor in favour of Business Coaching. When I have won contracts with large companies they have always been to coach several people. The advantages here are considerable because it means that I can go to one place and coach several people within a limited time frame.

Businesses are accustomed to thinking in terms of meetings at specific times. So I can book appointments to see several people in one day and get paid to travel to see them.

Businesses are also used to paying what I would term a sensible level of fee to trainers and consultants and they pay their bills on time.

Yes, it is hard to get business, but because one win delivers four to twenty clients at a time, it is no harder than trying to win 20 individual clients.

If I had to start again I would definitely decide to be a Business Coach.

Quick And Easy Marketing.com was established in 2006 as an offshoot of Personal Performance Coaching Ltd the Business Coaching vehicle of David Ferrers M.NLP. David has been a Marketing Consultant and Business Coach for over 20 years. His core marketing belief is that professional businesses should focus on winning GOOD clients. As a Business Coach he has won business from and advised large multi-nationals and Government Departments like General Motors, Land Securities, P&O Ferries, Knauf and Defra. He has also advised small businesses in the fields of agriculture, building, retail, soft drinks, photographic equipment, the Internet, machinery, coaching, publishing and many others. He is a Mentor for The Prince’s Trust.

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